Inclusive Islamic Representation on the Surabaya Youth Mosque Instagram Social Media Account

Abstract

This study aims to analyze the representation of inclusive Islam on the Instagram account of @masjidpemuda.ind in Surabaya, focusing on how visual content, text, and online interaction reflect the values of tolerance, social solidarity, concern for others, and religious education. The practice of digital da’wa has changed significantly thanks to the development of social media, which allows religious messages to be conveyed quickly, broadly, and interactively to diverse audiences. As a religious institution, mosques today use online platforms, especially Instagram, to spread religious values in an innovative and inclusive way while creating a good image in society. The approach used is qualitative with a content analysis method on posts in the form of photos, videos, captions, and follower interaction through comments, likes, and audience responses. The results show that these accounts consistently display inclusive Islam through various forms of content, such as videos showing the Youth Mosque providing accommodation facilities for anyone, including travelers, and providing free food for everyone regardless of class, background, or religion. In addition, educational and social content emphasizes openness, social concern, and collaboration between people, so that the message of da’wa is more relevant and accepted by modern society. These findings confirm that social media is not only a means of disseminating information, but also a strategic instrument to build an inclusive perception of Islam, strengthen social relationships, and support adaptive and humanist da’wa practices. The practice of digital da’wa through the @masjidpemuda.ind Instagram account is a real example of how inclusive Islamic values can be represented effectively and have a positive impact on the public.