The Utilization of Tiktok in Digital News Publications: Analysis of Criminal Content on North Sumatra @Kompastvmdn and @Tvri Accounts
DOI:
https://doi.org/10.62039/ijiss.v4i1.145Keywords:
TikTok, Crime News, Content Analysis, Social MediaAbstract
This study aims to analyze the utilization of TikTok in the publication of criminal news on the accounts @kompastvmdn and @tvrisumut, as well as to compare the content presentation strategies used by local and regional public media in digital journalism practices. This research employed a qualitative descriptive comparative approach. Data were collected through qualitative content analysis of 10 criminal news videos uploaded on TikTok and in-depth interviews with account managers from both media institutions. The analysis focused on visual presentation, storytelling, captions, hashtags, audio, and audience engagement strategies in criminal news content. The findings reveal that both media utilize TikTok as a fast and interactive platform for digital news dissemination; however, they apply different presentation strategies. Kompas TV Medan appears more adaptive to TikTok characteristics by using dynamic visuals, storytelling techniques, captions, and hashtags to attract audience attention. In contrast, TVRI SUMUT tends to maintain conventional television-style news presentation while incorporating a human-interest approach. The study also found that successful criminal news publication on TikTok is influenced not only by news content, but also by visual strategies, platform feature optimization, and the media’s ability to adapt to digital audience behavior while maintaining journalistic ethics. This study is limited to two TikTok news accounts and a small sample of criminal news videos, thus limiting broader generalization. This research contributes to digital journalism studies by highlighting how local and public media adapt criminal news publication strategies to TikTok as a new media platform.
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